For any size business, the internet and modern communication technology has presented a new range of options for connecting to customers, and this has started to shift attention away from traditional advertising to ways of attracting potential customers to their websites. To people and companies setting up and using websites for the first time, it may seem intuitive that building a good website is all it takes to be effective on the web, and that your web community and customer base will grow naturally.
When hiring SEO services you need to pay special attention to the methods that are put into play. White hat SEO practices are obviously ‘good’ practices, while black hat methods are not. What this means to the company that wants to increase their websites numbers are the difference between night and day. The terms good and bad are somewhat ambiguous in some cases, but not in this one. White hat practices go out of their way to develop strategies that will draw actual potential customers, people who are generally interested in your company’s products or services, while black hat practices are simply funneling as many uninterested web surfers to your site as they can.
If you ever need immediate information, like a lot of us, we rely on the internet to assist and inform us of the answer or solution to our conundrum. During your efforts you may use Yahoo, Google or Bing as your guide and if so then you have already been introduced to the world of SEM.
Search Engine Marketing, most commonly referred to as SEM, is a method of internet marketing that includes the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. Research shows that as of 2006, SEM was rising much faster than conventional advertising and even other frequencies of online marketing.
Because of the multifaceted technology, a secondary ‘search marketing agency’ market has progressed. Some vendors have difficulty understanding the complexities of search engine marketing and choose to rely on other companies to manage their search marketing and Interweave Technologies can be that solution for you! With our team of advanced SEM professionals we can increase the amount of traffic to your website, which results in increased business and sales for your company.
In order to provide the very BEST service to your company our team will custom equip the necessary steps to expand the growth and sales of your company by ensuring the site can be identified in search engines and discovering key terminology for the site and its products. Let Interweave Technologies be YOUR solution to magnify your business!
Technology provides tools to better communicate with these networks – in fact, online tools and services are increasing in popularity (and usability) every day. Facebook, MySpace, LinkedIn, Twitter, YouTube, StumbleUpon, Flickr and hundreds of other sites all have tools and services that allow you to connect and interact with your different social networks. These services are waiting and ready for your use as a communications (and growth!) tool for your organization. Today, some of these sites refer more traffic to small business websites than search engines.
Interweave Technologies can assist you with the daunting task of understanding and properly utilizing online social networks for your organization. We will help you develop a strategy, tactics and content for your personal or business accounts. We will help you realize the true benefits of the web for your business.