“OnSwipe is a platform that makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch enabled devices via the browser.” –http://blog.onswipe.com/about
I recently came across this company that’s sure to disrupt the media landscape. Essentially, it takes the content produced by companies and reformats it for the iPad. It’s a great tool for content publishers like bloggers and newspapers to provide an easy experience for their visitors.
Your business, agency or organization may not be a heavy content publisher, but it can learn something from the popularity of this technology: Sites that are optimize the tablet/smartphone experience will get more return visits than sites that give those users a version of the site best viewed on a computer.
So how do you optimize for tablets/smartphones? In increasing order of customization:
- Device-specific style sheets. Websites that target only computers often make the navigation and text too small and the width of the columns too big, rendering a page that is very hard to read. By targeting style sheets to specific devices, you can make your website much easier to navigate and read.
- Device-specific site. Users looking at your website on a smartphone are much more likely to want your phone number and address than a slideshow or the other content that is on your homepage. Make it easy for them. By targeting the information that they receive, you can make the site load quicker and avoid needless clicks to get to the information that they really want. For visitors that want to see your full site, you can include a link.
- Apps. If you find that tablet/mobile visitors are looking for a specific function on your site, then you can provide it to them in an application. You can add your application to the Android app store for free, or pay a small fee for the iTunes app store. Alternatively, you could provide a web-based app for them. It would be much like the device-specific site, but would have a singular purpose, would provide the option to create an icon for the user’s smartphone screen, and would omit site features like navigation.
So how are you preparing your business/agency/organization site for the tablet and mobile revolution?